SIMAGES 2013.2 – Wiley Retiring the Pfeiffer Imprint

May 15, 2013

Wiley Announces Branding Changes within its Workplace Learning Program

San Francisco, CA


Wiley Announces Branding Changes within its Workplace Learning Program

John Wiley & Sons, Inc. (NYSE:  JWa, JWb) announced today a series of strategic branding changes within its Talent Management Solutions program, part of the company’s ongoing efforts to expand its product offerings, strengthen brand equity globally, and foster its position as the leading publisher for workplace learning professionals.

The Leadership Challenge:  This longstanding franchise from James M. Kouzes and Barry Z. Posner of print and digital products is becoming a standalone Wiley brand, encompassing all offerings including the Student Leadership Challenge and the Leadership Practices Inventory.  The Leadership Challenge model, based on years of research by Kouzes and Posner whose books have sold over two million copies worldwide, aims to create pathways for everyone from students to CEOs to get started on or advance in their careers.  The leadership development programs, assessments, videos, and e-learning within the brand are all designed with a single goal in mind—to liberate the leader within everyone.

Everything DiSC:  This digital assessment franchise, acquired by Wiley in February 2012 as the key offering in the Inscape Publishing program, is now a standalone Wiley brand.  Everything DiSC offers online assessment, classroom facilitation, and post-training follow-up reports to create powerful, personalized workplace development experiences.  With a global network of nearly 1,800 independent distributors delivering more than a million assessments a year, Everything DiSC solutions are used in organizations worldwide, including major government agencies and Global 1000 companies.

The Pfeiffer and Inscape names will be discontinued.  Pfeiffer’s authors, books, and other products will continue to exist and thrive within the Wiley imprint.  Wiley’s editorial, marketing, and production teams are working together to execute a sensible and timely transition for the authors and projects affected by the new branding.  Some changes will take effect immediately, while others will be implemented over time.

Wiley’s Jeffrey Sugerman, Vice President and Managing Director of Talent Management Solutions and Venture Development, said, “The Wiley brand brings with it a well-respected name in publishing and a legacy of facilitating life-long learning for professionals around the globe for more than two centuries.  Wiley’s values, resources, and name recognition will allow the company to expand its position in the growing field of workplace solutions.”